Speaking in interview with Punch Newspapers' Saturday Beats, Bello explained,
"I have a healthy competition with Reekado Banks.
"Like most people have noticed, when he drops a hit song, shortly after, I drop mine or someone else on the label drops theirs. I do not see anything wrong with it. The only kind of competition that exists is a healthy one and it is like we sharpen ourselves. It is just like two swords sharpening themselves.
"I am not just talking about Reekado but every other person on the label. We have been dropping hit songs back to back. It is a healthy competition on the label, no rivalry or negativity."